The final of the Four P`s of Podcasting(tm) is Promotion. In today`s Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes:
Time to release the hounds!
Who is responsible?
Build it,...
09: Publishing Your Business/Corporate Podcast
The third of the Four P`s of Podcasting(tm) is Publishing. In today`s Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes:
Going Public
Who is...
08: Producing Your Business/Corporate Podcast
The second of the Four P`s of Podcasting(tm) is Producing. In today`s Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes:
Creativity
In-house Liaisons and Podcast...
07: Podcasting Return on Investment / Return on Influence
Just because something is cool, doesn`t mean it shouldn`t be measured. For today`s show, we`ll talk about podcasting Return on Investment and Return on Influence. Show notes:
When to talk about ROI
Your job revisited
Reminder: What a podcast...
06: Making Interviews Interesting to Your Listeners
If you recognize that a good corporate podcast helps to `humanize` your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today`s show, you`ll learn one technique...
05: Intracasts(tm)
Many companies are struggling to figure out a creative way to provide content to their own employees. For today`s show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your...
04: Planning Your Business/Corporate Podcast
The first of the Four P`s of Podcasting(tm) is Planning. For today`s show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes:
The most important step?
Podfading
Episode...
03: Review of the Living in Las Vegas Podcast Listener Survey
We are often asked about podcast listener demographics. For today`s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:
Why survey?
How to get higher...
02: The Two Problems Your Business Podcast can Solve
Today`s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
The problem with sizzle or steak
You bond on problems, not your...
01: Business Podcasting and the Big Question
Introduction to the Podcasting for Business podcast. In today`s show, we talk about Business Podcasting and the Big Question. Show notes:
Podcasting and Website Design
Number of podcast listeners
Satellite Radio
What iTunes did on June 28th,...
