Foundry Group`s Brad Feld discusses the strategy behind thematic investing and the implicit web. (Interview by Jason Freedman T`08)
Interactive Marketing at Pepsi
Pepsi and Tribal DDB create unique interactive marketing campaigns that engage consumers and give them the tools to become brand ambassadors. (Interview by Vik Rana T`08)
Information as Strategic Asset
Paul Barth discusses how companies can see information as a competitive weapon, manage it as a strategic asset, and use it for innovation. (Interview by Aram Donigian T`08)
Balancing Innovation and Risk at Facebook
Chris Kelly discusses Facebook`s approach for prioritizing innovation and how that allows the company to take big risks. (Interview by Jason Freedman T`08)
Making Enterprise 2.0 Work
BT`s JP Rangaswami discusses the value of open source as an example of how to apply collaborative Web 2.0 technologies in the enterprise. (Interview by Darryl Seet T`08)
Strategy in Second Life
Linden Lab`s John Lester discusses the importance of being an interdisciplinary company, and how other companies must recreate themselves and their perspectives when using virtual worlds like Second Life. (Interview by Aram Donigian T`08)
Under the Hood at Edmunds
Edmunds.com`s Sylvia Marino discusses the importance of transparency and trust in building a successful online community. (Interview by Ashley Martin T`08)
Technology Enabling Nonprofits
NetHope`s Edward Granger-Happ discusses how IT and Web 2.0 are changing the way relief organizations deliver and organize aid. (Interview by Deepika Chauhan T`08)
Web 2.0 and Innovation
IBM`s Chris Perrien, Marketing Director, Emerging IT and Ted Hoff, VP Learning discuss the impact of Web 2.0 on business. (Interview by Darryl Seet T`08)
Managing Information Risk
Robin Sundaram, VP, Information Security, shares how ChoicePoint is driving information risk management into the organization. (Interview by Jennifer Childs)
L.L. Bean, Looking Forward
Chairman Leon Gorman discusses the challenges L.L. Bean faces entering the retail business and exploring international growth, all the while maintaining family ownership. (Interview by M. Eric Johnson)
Innovating at Vanguard
Chairman and CEO Jack Brennan discusses how the Vanguard Group uses digital strategies to meet the growing needs of investors and the importance of the CEO-CIO relationship. (Interview by Patrick Redmond T`07)
The Possibilities of RFID
Sanjay Sarma of OAT Systems and Auto-ID Labs discusses some interesting and surprising uses of RFID technology and tags, and the future impact it will have on the consumer. (Interview by Patrick Redmond T`07)
Driving Strategy through Organizational Alignment
BMW Group`s Stefan Kramer discusses how organizational alignment can bring people together behind the business strategy to better execute that strategy and to create more value. (Interview by David Charles T`07)
Bean Looks for the Best Fit
Steve Fuller discusses L.L. Bean`s strategic technology partnerships as well as its partners in co-branding efforts, such as Subaru and the Weather Channel. (Interview by Allan Hui T`07)
Research Makes a Difference
OMD`s Mike Hess shares findings from a recent study with Yahoo! on consumers` four major purchase paths. (Interview by Supreet Ahluwalia T`07)
Customer Insight at Starwood
Starwood`s Rebecca Gillan discusses how marrying transactional data with behavioral data can drive new brand strategies and initiatives. (Interview by David Charles T`07)
Consumer Advocacy at ChoicePoint
Katherine Bryant describes data broker ChoicePoint`s efforts to build a stronger, more direct relationship with consumers. (Interview by David Charles T`07)
Yahoo! and You
Anke Audenaert, VP of Content Optimization at Yahoo!, talks about `pushed` and `pulled` content on the web, and the new mobile Yahoo! Go. (Interview by Prashanth Kamath T`07)
Getting Personal with Facebook
Chris Kelly talks about the role of the Chief Privacy Officer at Facebook, and how the responsible use of data builds trust with customers. (Interview by Supreet Ahluwalia T`07)
Have Kayak, Will Travel
CEO Steve Hafner talks about the evolution of online travel websites, from agencies to hotel chain sites to vertical search engines like Kayak.com. (Interview by Allan Hui T`07)
Microsoft`s Privacy Strategy
Microsoft`s Peter Cullen and Brendon Lynch comment on how privacy strategy has become integral to business strategy. (Interview by Michael Guido T`07)
Innovation and Technology at Hasbro
Hasbro CIO Doug Schwinn comments on how CIOs can contribute to innovation in their firms through business processes and product development. (Interview by M. Eric Johnson)
Marketing Intelligence at CVS
CVS ExtraCare, the largest U.S. retail loyalty program, shares how market research and information technology help manage its member base. (Interview by David Charles T`07)
The Future of Games
Nichol Bradford discusses the future of the gaming industry, including connected consoles, in-game advertising, and more episodic content. (Interview by Allan Hui T`07)
Improving the Steinway System
President Bruce Stevens discusses how Steinway integrates technology and new processes without compromising the Steinway system. (Interview by Patrick Redmond T`07)
IT and the Pepsi Challenge
Pepsi-Cola CEO Dawn Hudson discusses how information technology is a critical component to communicating successfully operations standards and marketing campaigns across its vast franchise model. (Interview by Supreet Ahuwalia T`07)
Eaton, IT on the Offense
CEO Sandy Cutler discusses how Eaton looks for new markets, new ways to do business, and new offerings that blend services and products, and how IT can drive organizational change. (Interview by Michael Guido T`07)
Marketing`s New Landscape
Joe Uva, President & CEO of OMD, stresses the advertising industry`s need for more critical data analysis, not only to handle the increasingly complex consumer data sets, but also to enable better modeling techniques and better measurement practices....
Multi-Channel Marketing Made "Easy"
Don LeBlanc, SVP of Customer Marketing at Staples, discusses the successful "Easy" campaign, and how technology is bridging its retail, catalog, and website channels to provide customers a better, more seamless shopping experience. (Interview by Carlos...
