Maker`s Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition. Samuels also discusses the reasoning and practice behind the Maker`s Mark...
Cupcake bakery has the Big Moo
While in New York City this week, we visit Magnolia Bakery, which is credited with starting the current national cupcake craze. We ask a few customers about this food phenomenon and analyze this establishment`s long-term word of mouth. Click to...
Measuring word of mouth
In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains...
Women`s word of mouth; Wanna be a business book author?
In today`s podcast, we talk with Andrea Learned, co-author of Don`t Think Pink, about word of mouth and women. Tune in for Andrea`s advice on how to market to women who influence your male customers. We`ll also share our top...
Are all marketers really liars? A chat with Seth Godin
Today`s podcast is a stop on the Business Blog Book Tour for Seth Godin`s new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics 1. Interview with Seth Godin about his new...
Can`t get no satisfaction; creating emotional connections
Show topics 1. Why customer satisfaction isn`t satisfactory 2. How a business drives sales through emotional connections with employees 3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc....
Word of Mouth Summit highlights and interviews
In this show, we bring you highlights from this week`s Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association. To bring you said highlights, we hauled our mobile podcasting studio (if there is such...
Show topics 1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works 2. Citizen marketers and open-sourcing your business plan 3. Little Earth follow-up 4. Podcast feedback To listen to our latest show,...
Customer loyalty and brag tags
Show topics 1. A new study finds many company executives say they don`t deserve the loyalty of their customers 2. Tools to help customers spread the word 3. Word of Mouth Marketing Summit To listen, click on the podcast icon...
Citizen marketers
Show topics 1. Citizen marketers: what they are, what they do, and how to embrace them 2. Jones Soda: how they include customers in their marketing 3. What this podcast is all about To listen now, click on the podcast...
